A Facebook ad showed what looked like the start of a pornographic video. Then the woman's face was swapped with Emma Watson's. Despite many platforms banning deepfakes, hundreds of ads have appeared on Facebook and Instagram in the last two days.
The ad campaign on Meta nods to the fact that this once-advanced technology has rapidly spread to readily available consumer applications being advertised on mainstream parts of the internet. Despite many platforms prohibiting manipulative and malicious deepfake content, apps like the ones reviewed by NBC News have been able to slip through the cracks.
“Replace face with anyone,” the captions on 80 of the ads read. “Enjoy yourself with AI swap face technology.”
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