Snarky PSAs on highway message boards have become ubiquitous across the country lately. They're funny. They go viral on social media. But are they making drivers behave any differently?
Sam Dunklau/NPR Illinois
They are known as dynamic message signs, and they usually remind drivers about speed limits or traffic delays. Though the technology has been around for decades, in recent years states across the country have been taking a different tactic with their messaging in a bid for more eyeballs.A recent message that was flashing out across Illinois expressways is a perfect example of this. It read,"Got The Munchies? Get Food Delivered.
"We had marijuana legalized, I think, 50 years ago," Bruggink said."I think it's like alcohol; if you try to beat it you get a lot of criminality, but you have to use it wisely."
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