Adidas have refused to deny rumours they're set to replace AlphaTauri as the title sponsor of Red Bull's junior team.
Adidas have refused to deny rumours they’re set to replace AlphaTauri as the title sponsor of Red Bull’s junior team next season.
Earlier this year Red Bull revealed AlphaTauri would be revamped ahead of the new season, the team having a new team boss in Laurent Mekies, a new name, and it would also have closer ties to Red Bull when it comes to car design and development. While it was initially speculated that fashion house Hugo Boss would take over from AlphaTauri, the team’s CEO Peter Bayer rejected that.Speaking to Blick, he said: “They are also involved in the new project. But the new name is much bigger.”That was put to a spokesperson for the company by DPA news agency with the sportwear manufacturer refusing to answer.According to DPA, it is Adidas’ new CEO Bjorn Gulden who is driving the company’s move into Formula 1.
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