South African consumers are often inundated with spam calls, but the Information Regulator has sent a major warning to direct marketers.
Spam messages and calls are a major irritation for many South Africans, but the Information Regulator is stepping up its efforts against non-complaint direct marketers.2024, the Information Regulator announced that it issued its first enforcement notice to FT Rams Consulting due to a direct marketing complaint.
The enforcement notice said that the company must immediately stop sending direct marketing messages to the data subject, as well as: For non-customers, direct marketers can only contact a subject once to request consent to opt in for any unsolicited direct marketing.
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