Last year's inaugural MiamiGP was surrounded by a lot of hype, but has F1's latest destination city now done enough to maintain interest?
Motorsport ImagesWhile Miami GP tickets were completely sold out well before the inaugural race debuted in 2022, this year the tickets completely sold out much later because not all of the tickets were released at the same time on the market.
“It's hard to get people in and out, to make sure there aren't lines, to make sure they track as much traffic and all of those things. So we want to grow a little bit every year as we operationally get better and better.” CEO of the Hard Rock Cafe Jim Allen told Motosport.com that the overall quality of food and the event itself has improved since the first race, as organisers learned from their previous mistakes.
Garfinkel believes that the reason behind the empty seats was not that the tickets had not been sold - but that the fans were often off enjoying all the other amenities that the grand prix offers. For most European F1 fans and most of the F1 drivers, the pre-race festivities such as the driver intros were considered over the top and an unnecessary distraction, but for the American audience it was entertaining.“I think you need the entertainment factor,” he said. “And frankly, when we did our partnership with Steve Ross, for Hard Rock stadium, that was the conversation: we don't want to just be football, we want to be an entertainment destination.
“The teams have to understand how sports entertainment works here. It’s very, very different to Europe.
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