As shoppers are increasingly more fashion-conscious and digitally savvy, the traditional vintage store is getting a modern-day update:
Before Hannah Richtman opened her Brooklyn-based vintage shoplast December, she had been building a loyal online following of #BreakBabes since 2014. "I wanted to start small," she says."I was very adamant about that before I tried to open a brick-and-mortar and shove my ideas down anyone's throat and potentially lose a lot of money and credibility.
When translating The Break's online presence to a physical store, Richtman wanted a contemporary aesthetic within the large, airy, well-lit space. "When you immediately think of vintage, there's this image in your head where it's really packed and there's ton of stuff and knick knacks everywhere and it smells a certain way," she says. "It has this connotation to it that I wanted to completely break down.
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