How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships.
"This has just fast-tracked me for opportunities that I think I probably would've had with a lot of hustle at 27, 28, 29," Griffin told Insider."Now I'm able to do it at 20, 21, and 22, all while still within the safety of my scholarship, the safety of education, and continuing to play the game I love."
"After that, I realized I am marketable," Griffin said."I am someone who can deliver return on investment for these brands." The creator drops the sponsored content on his social media channels, making his page a"real-time portfolio for potential partners," he said. He said companies usually reach out to him through DMs on Instagram, where he has about 36,000 followers, Twitter , and LinkedIn .
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