HIGID: New York’s fave fashion publicist, GiaKuan, started her career over a decade ago running communications for cool-kid label Comme des Garçons. Now, she has her own consultancy, and NYFW is her busiest time of year. We asked how she gets it done
as “the first fashion publicist everyone wants to be friends with.” Naturally, Fashion Week is the busiest time of year for her — “a time where designers are using a 20-minute platform to be able to storytell the entire collection for this season.” A few days before New York Fashion Week kicked off, she spoke to the Cut from her Chinatown offices about how she gets it all done.I am a pretty early riser during the summer, so I wake up around 6 a.m.
We’re also very adventurous eaters, so I feel like the lunch part of the day is almost the most exciting, because we have a full brainstorm of what we’re going to get that day to eat.Our goal is to make sure our clients feel good about what they do, and I think a lot of the important work is actually done after the shows. We always have a major meeting after the fact, and talk through what worked and what didn’t and what we could do better next season to alleviate some of the stress.
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