How triggers can drive eCommerce conversions: For instance, notifications like reminders of the items a customer left in the cart, seasonal promotions, or exclusive credits that will soon expire.
As the eCommerce landscape becomes more saturated and competitive, retailers need to implement strategies that will maintain engagement in the long term. Further, they must continually enhance the customer’s experience, generate conversions and actionable data.
To address this, there are multiple platforms and AI products that offer visibility into the users’ actions on the retailers’ website, integrate data, dashboards, and other features, including automation. There are several heuristics and UX/UI design principles –like triggers– that retailers are leveraging to improve navigation, increase sales, revenue, upselling, cross-selling, and more.
These “limited time only” or “will expire soon” messages generate a sense of urgency, of having something and the possibility of losing it. So, if reminded enough times, customers may use these promotions only to avoid loss.
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