Your first goal as a copywriter should be to communicate information clearly. Your readers wouldn't have the patience to put extra effort into figuring out what you are trying to say. Read more about the cornerstones of good copywriting:
It’s a good idea to keep your language as concrete as possible. Don’t use a lot of generic statements and abstractions. Try to get to the point straightforwardly.
We naturally approach writing from our own perspectives. However, in practice readers want you to solve their problems - they don’t really care about your side of the story. This is risky, as you might alienate some readers, which is why corporations generally don’t do it. However, trying to appeal to everyone is a. Professional sounding, soulless text is what you get from most corporate copy. As a startup, you need to differentiate yourself. Putting some character into your writing is a good idea. Most readers would love you for it.
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