With all new car models headed for internet-connectivity, driver data is a new frontier in consumer privacy risks and protection efforts.
By 2030, more than 95% of passenger cars sold are likely to have embedded internet connectivity and McKinsey has estimated car-data monetization could deliver $250 billion to $400 billion in annual revenue for industry players by 2030.
So-called connected cars, vehicles equipped with internet access, are becoming the norm, and their proliferation is sounding the alarm for consumer data privacy advocates. To be sure, there can be valid reasons to collect driver and car data for safety and functionality purposes, and some essential services, such as emergency and security-related data sharing, may be difficult or impossible to opt out of.
There's no easy answer for customers looking to bolster their data privacy behind the wheel. One option, that is becoming increasingly less practical, is to buy an older car that can't collect your data. Just keep in mind what you may be giving up in return for greater privacy protections. Opting out of data-sharing comes with trade-offs, since it often requires disabling useful or desirable features, said Mo Al-Bodour, a consulting manager at SBD Automotive. These features can include navigation, remote unlock and the ability to receive service-related updates.
The issue is gaining broader attention. Senator Edward J. Markey , a member of the Senate Commerce, Science, and Transportation Committee, sent letters in December to 14 car manufacturers urging them to implement and enforce stronger privacy protections in their vehicles.
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