A strong cover letter encourages further consideration. A strong cover letter opener encourages further reading of your cover letter, so it has a chance to do its magic.
Employers want people who want to be there and who will demonstrate a positive attitude and passion for the work. Still, too many job seekers point to generic reasons for their interest in a role – e.g., company culture, challenge of the role, strong brand, YAWN! If you have a unique, specific story about why you’re interested in this role, company and/or industry, then that can be your compelling opener.
For example, one of the strongest openers I’ve seen in my 25+ years of recruiting came from a college student at a university where you have to bid points to get on the different company recruiting schedules. Her cover letter opened with:This candidate quantified her strong desire in a simple statement. Employee referrals often get further consideration during the screening process as a courtesy to the staff and also because referrals are a reliable source for good candidates.
John Smith raves about his workplace and suggested I contact you about the digital marketing manager role. Even if the employee name you have is someone who can’t refer you – for example, they don’t know you well enough – you still can reference their name as someone you have spoken to about the role. It shows that you are doing your research on the company and going above and beyond the easy steps that everyone else takes, such as looking at the website or simply reading the job posting.
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