T-Mobile launched a new data collection program for marketers that tracks the apps you open, the sites you visit, and more.
First and foremost, it’s worth noting that T-Mobile isn’t collecting data from Apple devices. Jess Zhu, T-Mobile’s head of advertising products and development, toldthat app data from iOS users would be of lower quality because there aren’t unique IDs tracking users across apps. T-Mobile could try to scrounge as much data as possible anyway, but it’s apparently not worth the risk of getting on Apple’s bad side.
Android device users weren’t so lucky. If you own an Android device and have a plan with T-Mobile, you will need to manually opt out. Thankfully, it’s a fairly easy process.app from Google Play. This will allow you to see the companies that are tracking you and the data they are collecting. You can request to delete that data and ask T-Mobile to stop selling your data in the app.
Of course, you might not want to download a T-Mobile app to ask T-Mobile to stop tracking your app usage. If not, you can downloadfrom the Digital Advertising Alliance instead. AppChoices will also let you opt out of data collection. Both apps are also available on the App Store, if and when T-Mobile decides that it’s worth the risk to start collecting and selling data from iOS devices.Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.
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