Top trailer editors reveal the tricks to avoiding spoilers, finding the story, dealing with nervous studios and putting their best footage forward.
,” Thall adds, “every two-second shot has to be loaded for the viewer; loaded with information, loaded with special effects, loaded with emotional content. Every frame is important. Also the shots that yousaying, what you’re leaving for the viewer to infer. A lot of the power of editing is what you don’t put in, leaving a question for the viewer.”
How much is too much is a frequent source of friction—trailer editors strive to tease but not necessarily spoil the stories these films are telling. “There’s pressure to put the film in the best light–this might be the only time anyone sees anything about this film,” says Thall. “But it’s a delicate balance. When we start on a piece, we discuss what’s not to be given away.
Occasionally, trailers stand out as works of art in their own right: modern classics include Fincher’s
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