How to land a job working for a YouTube star and what it's like, according to Ryan Trahan's creative director
White helps develop content for the YouTube channel, which has 13 million subscribers. When Preston White applied to compete in YouTube star Ryan Trahan's new video series, he didn't think it would lead to a major career — and life — change.
White had always been interested in entertainment. He studied communications in college, and in middle school, he made YouTube videos for fun with his friends, and looked up to many YouTubers including Smosh and Ryan Higa. Then later that year, Trahan shared again on his Instagram that he was looking for help: someone based in Austin who could assist with his YouTube channel. White immediately called Trahan, and was then thrown into a trial period as Trahan's producer, which later lead to his full-time gig as creative director.
"For the most part, it was a totally new space, and Ryan definitely guided me," White said."It was definitely scary because at the time, it was like a trial period. So Ryan was like, I can't pay you what you're making now, and I cannot guarantee that you're going to be working with me in three months. And so it was a big scary jump, especially because my wife was expecting at the time.
While White doesn't create his own content, he has established a name for himself in the creator economy by association with Trahan, and the job sometimes keeps him away from home, traveling across the country, and even the world, for videos. This has been especially true during the creation of Trahan's"penny series," where the team spent 30 days in a van traveling across the US with one penny and the goal of raising money for Feeding America.
on the computer, planning videos, making calls, sending out emails, and figuring out travel logistics."We have calls with our clothing manufacturers, and then we spend the rest of that day on a creative kick designing," White said."I spend a lot of time on my iPad drawing up designs and stuff on that day and then the rest of the week."
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