How to hustle: Program helps Black women entrepreneurs think bigger

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How to hustle: Program helps Black women entrepreneurs think bigger
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Private membership network Modern Hustle Collective builds community and skills for business owners across Canada

from Pitch Better found that 90 per cent of Canadian Black women rarely participate in professional development programs due to lack of information.

There are weekly meetings that Ms. Leon refers to as “power hours,” each led by a subject matter expert who can give participants real-life examples and advice that apply to their business. Participants learn about adding value and return on investment, branding, building a business model, buyer personas, network mapping, go-to-market planning and garnering investment.

“We’ve definitely created a safe space for women in business to share their triumphs and get access to practical and tactical strategies, especially when it comes to what to do next; for instance, creating a business model or starting to think more as an enterprise,” she says. Peta-Ann Leon of Pitch Better says Modern Hustle Collective is a 'safe space for women in business to share their triumphs and get access to practical and tactical strategies.'“I like to see their thinking change from the start when they’re introducing themselves to their peers and talking about their business, [to] really starting to see that vision widen,” she says.“I am the first in my family and friend group to have a business and go into entrepreneurship,” says Ms.

Since joining the Modern Hustle Collective program, Ms. Symonds says one of her biggest learnings was that “zooming out” is important to efficiently run her business. “I had the time to actually step back and say, ‘Okay, if I want to be known for something, what should it be?’"she says.

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