When consumers purchase products from these brands at a third-party retailer, they will be reimbursed the tax amount within 24 hours.
Twenty-one states still have the Tampon Tax, meaning menstrual care products are taxed as though they are luxury items. However, in an effort to fight against the tax, eight feminine care brands have formed the The Tampon Tax Back Coalition, through which they will reimburse customers for the amount they were taxed when purchasing their products from a third-party retailer. Brands include August, The Honey Pot, Rael, Lola, Cora, Diva, Here We Flo and Saalt.
With this, Okamoto, who previously founded the nonprofit Period.org, began reaching out to her contacts in the industry and posting on social media to bring brands together. Lola was the first brand to reach out to her directly after her social media posts. “When we’re selling direct-to-consumer, we are the retailers and we cannot absorb that sales tax, but when we are not the retailer, meaning that they’re buying on Target or Walmart or in-store, then we can do that because we’re not technically absorbing it,” Okamoto explained.
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