4 ways Comcast could fix Peacock so it doesn't have to be shrouded during the quarterly earnings calls
NBCU has not leaned into its library as much as possible for FAST, with one of the smallest channel lineups going. To its credit, Peacock does utilize monthly pop-up channels well, ensuring there is always something new to watch on Peacock Channels, but there is scope for so much more.
Expanding the number of FAST channels both with library content and sports rights would give consumers greater choice. Sports is very underutilized on Peacock Channels, with only one channel for the English Premier League and WWE and none for NASCAR. Creating multiple channels for these would better use assets and help make the overall Peacock experience much more appealing to consumers.," which is free to watch for anyone on network TV.
With bolstering the number of total Peacock users a key aim, as well as selling maximum viewers advertising, having a consistent NFL access strategy — free on TV and streaming — will help give a big boost in the fall. Should Peacock not opt to do this and continues to underinvest while streaming rivals go big, there is a real risk that it will never rise to the potential of being the service from one of the world’s largest media companies.
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