Promoted | How to break South Africa’s cycle of pessimism, by AltronGroup’s Collin Govender
under any illusions about the state of the country’s economy. The rand has been flirting way too cosily with the R20/US$ mark, inflation is squeezing consumers, interest rates are higher than at any point since the global recession, unemployment is unsustainably high and Eskom is failing in its mandate to keep the economy’s lights on.
In the midst of adversity and in the midst of scarcity, invest in finding abundance and finding opportunity So, he argued, the answer lay in improving efficiency to solve the problem. The solution may well be technology, but not data-gathering technology – technology to streamline processes and improve efficiency.
Doing this allows us to grow, and by growing we have a direct impact on how many people we hire and how many families we directly and indirectly impact. When we are able to unlock massive savings in our customers’ businesses, we improve their efficiency so that they can also do well and hire and support more people.
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