I recruit influencers for TikTok. Here's how I find the platform's next viral stars and what we look for in talent. (with jotouq)
Joanna Touqmatchi leads TikTok's seven-person team of community partnership managers in the UK.This is her story, as told to writer Chris Stokel-Walker.
I encourage my team of seven creative managers to spend about one to two hours a day trawling through the For You feed on the app, looking for the next big content creator in the UK. For us, it's really important to constantly be on the pulse of what's being created and what's trending, and making sure to stay open-minded in terms of searching for the next big star.
When you look at Francis' videos, you see the pure joy on his face when he talks about trains. We know this joy will resonate with fans.
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