As ivieani writes, 'it takes a type of meticulous calculation and consistency to produce the sonics and visuals TierraWhack presents to the world. She is carefree, not careless.' More from our March cover story:
Tierra lived with depression as a teenager. Writing was a way for her to ward off her insecurities and welcome her power. Her mother gave her the confidence to prepare her for her career. Tierra was gaining notoriety in the streets of Philadelphia, but she saw freestyling and battle rapping as financially and creatively constricting; she wanted more.
There hasn’t been any rapper from the city to reach superstardom since Meek Mill’s rise to fame nearly a decade ago and Lil Uzi Vert's parlay into popularity a few years back. Before him, there was the iconic run by State Property, the Roc-A-Fella Records rap group from the early 2000s composed of Beanie Sigel, Freeway, Peedi Crakk, Oschino, Omillio Sparks, and the Young Gunz. Before them, there was Cassidy, and the “illest pitbull in a skirt,” Eve.
Tierra’s long-term mission is to build Philadelphia’s music industry infrastructure. She wants to use her money and time to turn the city into a viable hub for fostering and retaining talent— making space for local artists uninterested or unable to relocate to Los Angeles, NYC, or Atlanta. It’s a lifelong passion project that she thinks about every day.
The thing about Tierra Whack that makes her such a standout artist is her ability to distort the real world into her very own Whack World. In her eyes, all of the isms that plague her and society still exist — they’re just in her periphery. Tierra has been heralded for her individuality but is also cognizant of the importance of representation, in an industry that often discourages women with darker skin tones.
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