LMS, an influencer and social media agency, founded by Denise Lambertson, chairwoman, with partners Tim Lambertson, co-CEO, and Kelli Reyes, co-CEO, has proven that influencer marketing is providing the startup community the power to reach a larger audience.
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“We quickly realized that influencers were not willing to work with brands who did not have a well built out social media account, specifically on Instagram,” Tim explains. “Instagram was a validator for the quality of the company. We started hiring and building out a social media team.” Tim’s experience in entertainment began as an assistant in a management office. He then started handling licensing deals for A-list musicians and other artists on the roster. Part of his responsibility was doing A&R to expand the client roster. On the side, he worked as a digital marketer for a Grammy Award-winning DJ production duo and ultimately began working at a record label. When Denise had the opportunity to move to London while working for Madonna, Tim moved as well.
Natural Products Show. From left to right: Tim Lambertson, co-CEO, Denise Lambertson, chairwoman, and Kelli Reyes, co-CEO.Throughout the years, LMS has had to pivot their approach to employee retention, reframe the company’s story, and how they initiate the conversation between influencers and brands . With each pivot the partners focus on these essential steps:
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