How the Team Behind Collina Strada Preps for NYFW

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How the Team Behind Collina Strada Preps for NYFW
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In the studio with CollinaStrada designer Hillary Taymour.

, on the fourth day of the week-long final preparation for her fall 2020 show, “And if this collection were a smell, it would be moss.”

After participating in the CFDA Fashion Fund competition last season, Taymour is back to her funky roots: colorful prints, cropped denim and tie-dye hoodies with rhinestone accents. She even added a new print of purple and pink horses inspired by her fond but uncomfortable childhood memories around the animal. “Spring felt like me,” Taymour says, “but this collection isA lot of Chinese food was eaten by the team, with an emphasis on blueberries and tofu for Taymour.

One of the main materials used this season were hundreds of t-shirts Charlie Engman, who started as Taymour’s intern ten years ago and has since become her design partner and fabric designer, brought back from a recent trip to Ghana, where 15 million items of donated clothing end up at the Kantamanto secondhand clothing market in Accra every week, more than a third of which end up as landfill waste.

Charlie Engman and Taymour finalize looks and discuss the show. Photographed by Jo Rosenthal for W Magazine. Designer Hillary Taymour finalizes the show mood board. Photographed by Jo Rosenthal for W Magazine.

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