How fans helped turn supermariomovie into a global phenomenon
Adapted from the video game that was first released in 1983 from the Nintendo Entertainment System, the movie is not the first attempt to bring the world of Mario to film. In 1993, Hollywood Pictures releasedNow, millions are flocking to theaters to see the latest adaptation. While the film’s generous budget and buzzy cast has undoubtedly helped draw viewers, it’s the enthusiasm from fans online that’s made the world of this plumber duo especially hard to escape these days.
Memes, illustrations, and hashtags have spread far and wide since the film’s release. On Twitter and TikTok, hashtags like ‘
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