“Drinking [a Frappuccino] made me feel not just extremely cool; I felt like I had taken a step toward the kind of urbane life I saw myself living outside my suburban town.” — veryfamousgirl
Everything but the Coffee: Learning About America From Starbucks
“What are these tokens, these consumables that allow a younger person to feel like they’re entering into this adult world?” Kara Nielsen, vice president of trends and marketing at food trend analyst firm CCD Innovation asks. “A Frappuccino is one of those types of things that gives them the feeling of appropriating adult behavior, and yet also straddles this world of still being sort of like an ice cream milkshake.
For 14-year-old Evelyn Nielsen, niece of Kara Nielsen, Starbucks is where she and her friends ride their bikes to after school in her Indiana town. It is, she tells me, the main hangout spot. Though she says “boys like them a lot,” she and her friends aren’t really drinking Frappuccinos. They opt, instead, for Starbucks Refreshers or other iced coffee drinks. Her personal go-to order is the “Pink Drink” and a cake pop.
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