The MTV logo almost looked very, very different.
MTV began life back in 1981 and would revolutionise pop culture and entertainment with its back-to-back music videos and, perhaps even more notably, its design. themes depending on the occasion needed, and these were often wild Memphis design patterns that would look chaotic and garish today.
The various iterations of the MTV logo with its hand drawn look and crazy patterns reflected the graphics coming out of the Memphis movement. It was the work of young studio Manhattan Design, which was hired by WASEC vice president of creative services Fred Seibert.
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