In the hands of Francesco Risso, Marni is a colorful corrective to fashion’s pervasive self-seriousness. matthewscheiner interviews
Francesco Risso. Photo: Alessandro Furchino Capria For years, Marni was kept like a secret. Founded by Consuelo Castiglioni in 1994 and run with her husband, Gianni, the label telegraphed that its wearers were members of a club more concerned with being interesting than traditionally elegant, with being artistic over austere. Now in the hands of Francesco Risso, 37, Marni is a colorful corrective to fashion’s pervasive self-seriousness.
That’s a difficult kind of energy to capture and then sell to people. I wonder how hard it has been for you to convince everyone — from Renzo Rosso, who owns the group that owns Marni, to the bosses here, to the customer — that this is something they have a place in as well. L.S.: I had moved my collection to this manufacturer just outside of Milan called Aspesi, where I was doing his collection and manufacturing my collection with him. So I was doing both things at the time. I had probably just shut down my brand. I was actually enjoying a peaceful sort of [life], doing this freelance job, but you know, not working on the weekend, being home by 6:30 kind of thing.L.S.: Yeah.
F.R.: Well, there’s a lot of excitement inside because things are going extremely well. And the shops are selling amazingly.
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