When Lauren Berlingeri and Katie Kaps joined forces and launched HigherDOSE in 2016, it was conceptualized as a sauna experience like no other, featuring state-of-the-art infrared saunas. Find out how going from pop-ups to new products accelerated their brand and took HigherDOSE to new heights.
The circumstances of the pandemic accelerated the demand and interest in the blankets, but it wasn’t the driving force behind why they developed them.
The pandemic did force the cofounders’ skillset to pivot: they went from managing physical sauna locations and essentially honing their expertise in the service industry, to becoming experts in a direct-to-consumer brand — and continuously learning and improving along the way. While they both had strong career backgrounds, the cofounders’ business model took a sharp turn as a result of their shift from a service-based brand, to an e-commerce company.
The transition from the physical locations to focusing on at-home products has also been accompanied by a change in HigherDOSE’s branding.Photo Credit: Abdulai Sesay Listening to customers has also been critical to the HigherDOSE brand: Berlingeri and Kaps knew they were on to something when they received over 1,500 customer reviews for the blanket — which has served as real-time input.
Other recent items that launched: HigherDose Body Oil, a Supercharge Copper Body Brush , and a red light face mask. To celebrate the release of the red light mask, HigherDose partnered with Sicile-based Furtuna skincare, highlighting the goal of aligning with brands that complement the HigherDOSE experience, at home.
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How The Cofounders Of HigherDOSE Are Creating An Empire Of Wellness ProductsWhen Lauren Berlingeri and Katie Kaps joined forces and launched HigherDOSE in 2016, it was conceptualized as a sauna experience like no other, featuring state-of-the-art infrared saunas. Find out how going from pop-ups to new products accelerated their brand and took HigherDOSE to new heights.
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