Taylor Swift played the studios and got a sweet deal for herself, Swifties, and cinemas
Taylor Swift: What can’t she do? She’s a notorious record breaker, a critically acclaimed, multi-award-winning singer-songwriter, an accomplished music video director, a political organizer, and now a savior of cinemas. Move over, Martin Scorsese, because Killers Of The Flower Moon has some serious competition in the Eras Tour concert film, which has surpassed $100 million in ticket presales.
” Bet on herself she did, sealing a deal with AMC that would give her camp 57% of ticket sales and the opportunity to shop the film to streamers after its theatrical run for another chunk of change. She managed to secure that lucrative presale without much marketing at all beyond social media, Variety notes. And let’s not forget that she basically has the NFL doing her marketing for her—the league reportedly pressed networks into playing the Eras Tour trailer for free.
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