A new report from Puck dives into the nitty-gritty of the unorthodox deal.
Citing sources, the report states that Aron personally negotiated the deal directly with Swift’s parents, Scott and, over several weeks. Among the agreed-upon terms is that 43% of the gross will remain with theaters, while the remaining 57% will be shared by the Swifts and AMC. Notably, standard tickets for the film will be priced at $19.89 for adults and $13.13 for children and seniors .
All theaters playing the Sam Wrench-directed film will reportedly also take all concession revenue, including any commemorative Eras Tour items. The story claims that AMC and Cinemark have also ordered four million posters to give away to fans for free, while a “small offering” of paid merchandise is planned.
Other details in the report include that theaters playing the film must agree to carry it for a minimum of four weeks and can play it for as many as 26 weeks without worrying that the terms of the deal will change. Additionally, after 13 weeks, the Swifts are free to put the film on streaming services .
At least one traditional film studio that had discussed distributing the film with the Swifts was reportedly under the impression that the film would be a 2025 release — after the completion of the tour’s global run — but according to the story, the Swifts decided to strike while fan demand for all things Taylor was at an all-time high.
Speculation that the unusual deal could lead to similar plays by AMC and other exhibitors to act as distributors for other major concert films has been rampant, and indeed, thereport notes that “AMC is already talking about what other major artists might want a Taylorstyle deal” — suggesting there may be more of these to come.‘s requests for comment on this story.
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