A Steele Auto Group dealership in Nova Scotia joined with a marketing firm to produce online content for high conversion rates at a low cost.
Facebook, Snapchat Instagram, TikTok, Pinterest … it seems as if the list of must-do social media keeps growing for dealerships, which must scramble to keep up with diverse, and at times fickle, buyer interests.
With Dealers United’s help, Steele brings buyers into a journey that leads to not only a successful sale but also a service relationship that reaches well beyond the day of delivery, say both the social media company and the dealership’s general manager. “Facebook is still King Kong [in terms of reach], but we are seeing great results” on other social media, Dennehy said.
“Many dealerships are not doing social media well” and failing to reach the potential audience, she said.The Steele store’s relationship with Dealers United began about five years ago. Chris Beaton, then the dealership’s sales manager, heard of the company and pitched the idea of working with it. Beaton has since been promoted to general manager of Halifax Chrysler-Dodge, also owned by Dartmouth-based Steele Auto Group, which has 51 dealerships in Atlantic Canada and eight in Texas.
Ready-to-buy ads promote available inventory, create excitement for the latest model lines and explain incentives.
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