The prohibition, one of the strictest in the world, was introduced on March 27 under a nationwide lockdown
Liquor City in Northcliff, Johannesburg on March 26 20202, a day before a nationwide lockdown took effect. Picture: ALON SKUY
to control the spread of the coronavirus. While many consumers stocked up — some showing off their bounty by circulating drinking challenges on social media — the extension of the shutdown earlier this month has led some tipplers to try home brewing as their supplies deplete. Others have taken more extreme measures of sneaking across closed borders to neighbouring countries for beer.
“We have nearly a half billion rand in value on open orders for export across all our categories, waiting for foreign customers in markets with no liquor ban,” Rushton said in an e-mailed response to questions.Distell, which competes with Pernod Ricard SA and Diageo, exports about R3bn worth of wine, spirits and cider products a year. It’s losing out on R8.2m each day the ban remains in place.
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