The Parfums Christian Dior executive finds the sweet spot between Dior’s long history and driving profound connection with consumers.
consumer,” but maintaining that connection also requires near-constant attention. “We’re strengthening our brand across every touchpoint, from the brand side to retail, from our direct site to our wholesalers. We’re focused on strengthening our brand equity, and the desirability and relevance of our brand, and we’re doing this through a multiplatform digital strategy.
Curtis Henry credited several industry players for her own rise, including Charlotte Holman Ros, president of
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