It's a trend that's surprised even Rolls-Royce executives: Tesla owners frantically placing preorders for Spectre, the first all-electric Rolls-Royce that costs more than $400,000.
is surging and owners are paying more than $500,000 on average for their Rolls-Royce.
"It was eye-opening for us, mind-blowing," he said. "Customers are waiting such a long time for the product -- there is no precedent in Rolls-Royce history. It's becoming a challenge to manage expectations.
More than half of Rolls-Royces produced between 2015 and 2022 are sold to Generation X customers, according to Jonathan Klinger, vice president of car culture at Hagerty. He's sold many Rolls-Royces to clients in their early 30s, individuals who "want to get the best car they can get," he said.Sean Sleiman, 37, is one of Wierda's regular clients. He and his business partner own four Rolls-Royces, with two Spectres scheduled to arrive in January.
"I am not so sure about the charging experience on the road. We will have to figure this out," he said.
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