How Porsche plans to grow margins with luxury and speed
, the company is on a hiring spree — a notable difference from an industry that is laying off workers.
Porsche has more than 1,000 technical positions open, including many on the software side. Blume said that this is an increasingly core part of the company's identity:"We think that the IP we are developing is very specific," Blume said."100% portion of this kind of costs are important for our brand identity and for our product identities. Therefore, that is our core business.""You can buy solutions in the market in areas, which are not your core business...
When it comes to that core experience, Blume said:"All the touch and feel and coming up to the software experience into the car should be unique for Porsche." Bringing a luxury all-electric SUV — catnip for American buyers — might make sound financial sense. However, for extremely low-volume hypercars , the value proposition is often a bit more nebulous.:"All our hypercars are icons," he said. But, there are some more tangible benefits, too."In the hypercars, we show the best the company is able to develop, to produce, to show what our technologies [are] for the future.
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