The Philipp Plein look is rhinestones, skulls, huge logos—a kind of overt opulence the designer unapologetically champions amid a fashion industry that is, in his words, “too fashion.”
Schneider pulled out his iPhone and hit Play on a video of a honk-heavy midtown snarl of ostentatious vehicles. “You see, so many Lamborghinis, there’s no room, they had to go the wrong direction down Fifth Avenue. Then the McLarens came.”
Leaving Chateau Falconview, I found myself in my rental car right behind a truck whose flatbed was occupied by the enormous sneaker, which was largely uneaten, save for a watermelon-size gash in its toe cap. I watched the cake, its sponge now slightly soggy, as it jostled gently to and fro down Bel Air Road, on its way to Skid Row.
In the nineties, Plein began attending law school in Nuremberg. But he didn’t like being a student who was financially dependent on his parents. He had happened upon a newspaper article about the profitability of the pet-supply industry and had come up with an idea that he felt would be a surefire money-maker.
Plein is known for his elaborate runway shows, which have featured everything from pyrotechnics and Jet Skis to a roller coaster on the catwalk. “I do stuff for the people!” he said. “And the people love us! They are like us!”Watching a screen above his desk, Plein began going over the N.F.T.s—a series of videos of complicated-looking running shoes in various vivid hues orbiting in space, not unlike the bone in Kubrick’s “2001: A Space Odyssey.
The car crossed from Switzerland into Italy, where, Plein told me, the approach to speeding is more relaxed. He gunned the Mercedes up to a hundred and seventy k.p.h. “This isn’t fast even,” he said, as I clung to the door handle.
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