How Pantone’s Color of the Year brightened the lives of Southern California designers

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How Pantone’s Color of the Year brightened the lives of Southern California designers
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Virginia Odien of Riverside and Jeanetta Gonzales of Culver City got to preview Viva Magenta.

Viva Magenta has already brought 2022 to an unconventional end for two Southern California designers.

Selection is done in secret by “representatives from various nations’ color standards groups,” according to Pantone’s website. ”How else do you get a color in real time to market as fast as you can except through an on-demand platform?” Designers were given four colors to work with without being told which one was the color of the year and do a version of their design with each color standing out.

Odien is a self-trained artist who taught herself how to do repeat design when she joined Spoonflower in 2008. She mostly uses Adobe Illustrator or other computer programs in her work but occasionally sketches a design on paper.”] Gonzales said she saw the film “Black Panther: Wakanda Forever” shortly before receiving the challenge and drew inspiration from the film in creating the design, “Breaking Boundaries,” which was eventually displayed in the reveal.Miami was a hotbed of creativity on Dec. 1. Art Basel, an international art show, began its three-day run on that date, bringing in artists, trendsetters and partygoers from throughout the world.

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