P448 creative director Wayne Kulkin shares his thoughts on its collaboration with the AlphaTauriF1 team.
Formula 1 is taking over the world, one racetrack at a time. After the global reach of Netflix’s docuseries
“AlphaTauri and its drivers are clear examples of what the sport is because they’re a hybrid of everything interesting in the past, and they almost resemble modern fashion models or rock stars,” Kulkin tells NYLON about the impact of F1. “When you go to an F1 event, it's bigger than any stadium out there.”
We want to give the entire team a product that personifies Italy and their hometown. The P448 office is 15 kilometers away from where the AlphaTauri cars are made in Faenza, so it was a nice coincidence. We wanted to have a little bit of fun when designing the shoe so we have our little signature Italian flag and then added things to make the drivers feel great.
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