POPSUGAR spoke to Ukrainian designer maryfurtas about running a business amid war and the way forward. 🇺🇦
, gained recognition for its high-octane approach to going-out clothes, designed with a passion for the female form. Cultnaked's sustainable business model also stands out; it is made to order and repurposes whatever little stock it keeps into new silhouettes. This thoughtful approach to production, combined with the"I want to keep going for the people, for my team, and for the economy of the country.
The war put a pause on the label's business plans, but that hasn't stopped Furtas from charting a path forward. Shortly after the invasion, she shut down her website, leaving only one message on the homepage:"You should focus on the war." She has since leveraged her
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