By industry standards, Negin Mirsalehi is easily one of the most in-demand influencers of our time. And it all started with beekeeping. Yes, beekeeping:
Author:Stephanie SaltzmanPublish date:May 3, 2018In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
After earning a bachelor's degree in business administration and a masters in marketing, Mirsalehi started blogging and posting on social media about her personal style on somewhat of a whim. "I started my Instagram page because a friend of mine recommended it," she told me over the phone from the Netherlands. "Back then I said, 'Why do I need Instagram? I have Facebook already.
It's way more personal as compared to the beginning, and that's also why I started doing YouTube, because I guess the relationship with the followers is just increasingly more important compared to, maybe, the quantity of followers. Especially over the last year, I started focusing on strengthening that relationship between my followers and me, compared to only focusing on growing my following.I always say the more personal, the better.
At the beginning, it was just me and my partner Maurits, and the balance was hard. Everything was really new and we had to set everything up. It took almost two years to set everything up before we launched our first product. It was a lot of work — we were traveling for jobs, but at the same time, we were starting our company.
Especially when you're thinking about the long-term — and influencers nowadays are doing that — I think we're just starting to value our own power more and starting to become more independent.
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