The broadcaster has thrived by giving viewers what they want: local content and live sport
The assumption that the arrival of multinational streaming services such as Netflix, Apple TV+, Disney+ and Amazon Prime Video in South Africa would lead to the demise of MultiChoice now seems baseless.
So, when Netflix announced its expansion into more than 130 countries in January 2016, consumers around the globe were ecstatic, but local broadcasters were nervous. Since it was spun out of Naspers in 2019, revenue has grown from R47.4bn for the year ended March 2018 to R55.24bn for the 2022 period. Operating profit has gone from R6.38bn to R10.29bn.
It’s a similar story on pricing. The International Telecommunication Union says broadband can be considered affordable when it is at or below 5% of the average monthly income. By this measure, in South Africa only 30% of the population could afford access, according to a 2014 World Bank blog. This can be seen in packages that offer European football coverage for as little as R369 a month, and no-frills packages for as low and R29 a month.
When it comes to getting sports broadcast rights, MultiChoice has been ruthless in squeezing out the competitionMultiChoice has also held onto its viewers by giving them forms of entertainment the streamers struggle to compete in, such as local TV entertainment and live sport.
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