Over $2,000 for a graphics card—we're not in Kansas anymore.
What that does mean is that we can expect a rush for the RTX 4090 at launch. Nvidia hasn't announced where it will be selling its Founders Edition card at launch, though it's likely going to stick to its tried and tested channels. That means Best Buy in the US and Scan in the UK, though you can currently sign up to be notified closer to the time on the Nvidia website.
It might be that Nvidia goes back to its own store for the RTX 40-series Founders Editions, but that might run the risk of bots buying up all the stock, which was why Nvidia shut down its store following the initial RTX 30-series release. If bots and resellers do get their hands on these cards at launch, and they will to some extent, then we can expect prices to be far in excess of even $2,000 for those second-hand listings. Just be prepared to pay a lot more for one of these GPUs if you're scouring eBay for one. Ideally, Nvidia will have plenty of stock initially and be able to replenish quickly, though demand will likely outstrip supply for some time.
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