Data released from financial software company 22seven reveals how much South Africans pay on average for groceries they get delivered as well as how much they tip courier drivers.
As many as 19% of South African shoppers used grocery delivery services more than 10 times in the final quarter of 2021, says Simon Anderssen, head of 22seven Insights.
“Before Covid, we would have thought it ludicrous to order a bag of groceries to be delivered by motorbike, but now we do it without a second thought,” said Anderssen. “In the last three months of 2021, on-demand delivery services accounted for more than 6% of all 22seven user spending at South Africa’s major supermarkets.”
The median transaction value for an on-demand order across the services tested – Checkers Sixty60, Woolies Dash and PnP Asap – in the fourth quarter of 2021 wasAccording to Anderssen, despite Checkers dominating overall spending, Woolworths had the highest median transaction value due to its premium pricing, whereas Sixty60 and Asap target a similar income group.
The service has held onto the market share and continued to grow as many factors including superior brand awareness, the efficiency of the app and its areas of services encourage use.
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