How Much Is Too Much Marvel and ‘Star Wars’? Disney Rethinks Franchise Output

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How Much Is Too Much Marvel and ‘Star Wars’? Disney Rethinks Franchise Output
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As Disney chief Bob Iger pledges to be 'better at curating' releases, fiscal discipline may impact an expansive Disney+ originals slate.

movies and shows inundating screens big and small, Disney is putting the brakes on the output of some of its biggest franchises and brands following Bob Iger’s Feb. 8 comments that the company needs to be “better at curating” franchise content that’s “extraordinarily expensive.” Added Iger: “We want the quality on the screen, but we have to look at what they cost us.

”Ant-Man and the Wasp: Quantumaniaseason three awaits its March 1 Disney+ debut. Marvel is Disney’s most important supplier of product, the subsidiary with the highest output — and under Iger’s directive, it could feel cuts the soonest. “There is going to be a level of rigor on Marvel and across the entire company,” one company insider says. “Numbers matter now, and costs are going to be outlined and enforced.

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