South African influencers are becoming powerful voices in marketing, with earnings reflecting their growing impact.
How much do South African influencers earn per post?The newly-released 2024 South African Influencer Benchmark Report has detailed the value local influencers bring to brands.According to the report, on average, influencers chargeThese figures make influencer marketing comparable to traditional advertising, but with an added layer of trust and authenticity.
Only 23% of influencers with fewer than 500 000 followers are managed by agencies, suggesting that many remain independent and focus on maintaining their unique voice. “We recognised a significant gap in the market regarding reliable data on influencer engagement and payment,” said Braden Smulders, head of digital at The Racket Club and leader of the survey.
Is Pieter-Steph du Toit in the room with us? South Africans were amused after the ANC Youth League posted this pic of a ‘Springbok’.
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