How Microsoft spent $1 billion on a simple mistake with its best game console
The Xbox 360 is Microsoft's most popular game console, measured both by sales numbers and consumer reception.
"At the end of a long, difficult conversation, we took a deep breath and decided to extend our warranty to three years and repair or replace every console affected," Bach writes. "During the first year of Xbox 360 sales, we began to receive customer complaints about Xboxes shutting down and refusing to start back up again," Back writes. "Three of the four ringed lights on the Xbox faceplate would light up red, and the machine would just stop dead in its tracks."The Xbox 360 launched in November 2005. Bach says that around nine months later — around August 2006 — returns of the Xbox 360 began trickling in.
More clearly: Microsoft designed the look of the Xbox 360 and then figured out how to fit the console's guts inside, which can be risky.
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