At the Shoptalk Europe retail conference, Microsoft's Shish Shridhar tells WWD why the technology is here to stay despite concerns about ethics and data protection.
The other ones are, I would say, more operational. For example, there’s a company here called Unbox Robotics. Unbox Robotics is more about using robots and AI to do sorting forYet another one is for planograms in the stores. So there is a company called Omnistream that is here with us, that is using AI for efficiently setting up the layout for a store using all kinds of data.
WWD: One attendee pointed out that procurement processes in companies are quite slow, but with these types of solutions, retailers do need to move faster, because there will be a first-mover advantage. Do you think that’s the right way to look at it?Absolutely, and a lot of the AI capabilities are actually enabling them to move a lot faster as well, get the insights from all the processes and reduce the process overload that many of them have.
WWD: In terms of data ownership, if a retailer has a chatbot powered by ChatGPT, how do they ensure that their customers’ data remains private and contained?So, by design, the ChatGPT models can be set up where you can have your private databases chained to it with none of that data leaking over.
That’s been amazing. They’re not creating new products, but they’re enhancing what they have, they are embedding the generative AI into their tools.
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