How MeUndies uses risque advertising tactics to sell 10 million pairs of underwear (via CNBCMakeIt)
After having a "really uncomfortable" experience with a saleswoman at a department store while trying to buy underwear, Shokrian rounded up $400,000 mostly from friends and family and without much retail experience to speak of launched millennial-friendly online underwear retail start-up MeUndies in 2011.
But it wasn't always so; MeUndies got off to slow start until it harnessed the power of social media — and provocation.Shokrian, 34, got the idea for his company while trying to buy enough underwear to get him through a two-week European trip with his friends nearly a decade ago."I found myself at the department store having a really uncomfortable interaction with this [saleswoman]," Shokrian tells.
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