How McValue strategy could extend deal prices on fan-favorite McDonald's menu items

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How McValue strategy could extend deal prices on fan-favorite McDonald's menu items
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Fast food restaurants are continuing to make deals a fixture on menus.

"We went big on value this summer and fall -- and as we look to 2025, we're cooking up something even bigger," McDonald's told ABC News in a statement. "We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible.

The deal, which includes a choice of a McDouble or McChicken, four-piece chicken McNuggets, small fries and a small drink, first launched this summer for a limited time. In September, the fast food chainABC News also confirmed that McDonald's plans to introduce a "buy one, add one" option for $1 more -- to buy one item full price and add another, like a double cheeseburger, for a buck.

Executives at competitors like Burger King, Wendy's and Kentucky Fried Chicken have all remained laser-focused on dishing up low prices with similar value meals becoming fixtures on fast food menus in recent months.

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