An iconic McCain French Fries commercial aired back in 1987. It's remarkable how well-remembered that commercial still is to this day, considering it's 35 years old. | cbcradio
An iconic McCain French Fries commercial aired back in 1987. It's remarkable how well-remembered that commercial still is to this day, considering it's 35 years old. And the cute little kid in that commercial — who looks to be about eight years old — would be in his 40s now.
The job was assigned to the creative team of Mike Sheehan and Brian Aldrich. The advertising strategy was clear: "Ask mothers to buy McCain French Fries because kids loved them." A casting call was put out for eight-year-old kids. They each sat down in front of a plate of French Fries and were given a bottle of ketchup and a comic book to read. The camera simply rolled film as they ate. When the creative team looked at all the footage, they chose the little blond boy with the big glasses. There was just something magical about that kid.
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